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Professional Experience

Northwestern University, Feinberg School of Medicine
Web Coordinator Sept 2002 - now
  • Run major medical school web projects - including planning, designing and building
  • Create standards and templates, then teach departments how to use the templates and maintain their site(s)
  • Research emerging tools (content management, calendars)
  • Converted static site to a dynamic site using a Cold Fusion-based content management system.
Independent Contractor
Designer & Usability Consultant Aug 2000 - Sept 2002
  • Led the year-long process of research, site architecture, and design development of the Northwestern University site redesign.
  • Clients include: OpinionLab, Northwestern University, Orbitz, Confirmative Technologies, and Caravan Tours.
Goliath Falls, Inc.
Creative Director Dec 1999 - Aug 2000
  • Led the development and implementation of the Goliath Falls brand identity for online and offline.
  • Guided the conception, design, and development of the Goliath Falls site, and all of the supporting creative materials.
  • Selected and managed vendor relationships that contributed to the content development, branding strategy, technology and production.
Zefer Corporation
(formerly Neoglyphics Media Corp.)
Creative Director Jun 1999 - Dec 1999
Design Director Mar 1996 - Jun 1999
  • Led a team of 25 designers that spanned the areas of cognitive engineering, visual design, technical design and editorial design.
  • Worked to continually update and integrate processes and approaches to interface design.
  • As one of the first employees, helped build the design department from a six person shop to a 100+ person company.
Neoglyphics Media Corporation
Senior Visual Designer Aug 1995 - Mar 1996
  • Led design for high profile Fortune 500 and dot-com clients including Motorola, Cars.com, Kodak, Ameritech, Sears, Hallmark, John Deere, and Northern Trust.
VMI Communications and Learning Systems, Inc.
Designer Sept 1994 - Aug 1995
  • Developed interfaces for accounts including IBM, Coca-Cola, Prudential Insurance, and The Royal Bank of Canada. Created and produced all marketing materials.

Education & Recognition
The School of the Art Institute of Chicago
BFA, 1994, Focus in visual communication and art & technology

High Five Award
Sears.com, 1998

Sears Partner in Progress Award
Given to only 1% of over 10,000 vendors, 1997

Fortune magazine’s 25 cool companies
Neoglyphics was featured as one the 25 coolest companies to work for, 1997

Northwestern University, University College
course work in organizational behavior, 1997

The School of the Art Institute of Chicago
Merit Scholarship, 1990 - 1993

National Collegiate Newspaper Award
Advertisement Design, 1994

Rhode Island School of Design
National Book Award, 1990

Skills & Interests
Design

  • visual interface design
  • user-centered design techniques
  • brand strategy and development
  • print design

Technical Skills
Illustrator, Photoshop, ImageReady, Dreamweaver, Quark, InDesign(and of course: Excel, Word, Acrobat)

Management

  • Project Mangement
  • Design lead on over 45 projects
  • Recruiting, hiring, mentoring, and performance development
  • Presentation of capabilities and work in progress to clients
  • Salary, training, hardware and software budgeting
  • Proposals, timelines, resource management

  carolyn@silvadesign.com