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- Conducted research: online survey, user interviews, site statistics analysis. Created a detailed 30 page findings and recommendations document
- Developed high-level site architecture for entire northwestern.edu site, conducted card sorting exercises with users to ensure proper placement of elements within the site
- Led the visual redesign of the top-level site. Oversaw production of site
- Developed site style guidelines in a 20 page detailed document that defines layout templates, colors, typography, logo usage and navigational structure
- Assisted client in interviewing several candidates to put together a stellar Northwestern web team
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